Amora Forever
Amora Forever
Bespoke Luxury, Crafted for Meaningful Moments
Amora Fine Jewellery reimagines elegance with a modern twist—offering exquisite lab-grown diamond jewelry that merges ethical luxury with the rich heritage of UAE craftsmanship. Every piece reflects a harmonious blend of timeless beauty, sustainability, and artisanal precision, created for those who appreciate both style and substance.
Inspired by the Italian word Amore—meaning love—Amora goes beyond conventional gifting. It’s a brand that helps you celebrate, connect, and commemorate, whether it’s a wedding, a corporate occasion, or a personal milestone. From custom engagement rings to luxury giveaways, each piece is made to honor life’s most meaningful moments—with transparency, care, and heart.
About this project
🚀 Project Overview
Amora partnered with Spiral TechnoLabs to create a visually captivating, conversion-focused website that mirrors the elegance and premium nature of its brand. The objective was to craft an online presence that not only showcases Amora’s jewelry collections, but also tells a story of love, craftsmanship, and ethical luxury.
✨ Key Features
- Purpose-Driven Homepage
- Product-Centric Content Structure
- Emotive Brand Messaging
- Refill-First User Flow
- Fully Responsive Layout
- Simple, Scroll-Based Navigation
- Visual Emphasis on Clean Living
🎯 Challenge & Innovation
The core challenge was to present a simple, essential daily product with a powerful environmental message—without overcomplicating the user journey. Clefill’s tone is not aggressive or salesy; it’s calm, honest, and reflective. The design and development had to respect that, all while delivering a modern, optimized experience.
Our Approach
- Custom Layouts Within Wix
We pushed design boundaries using Wix’s advanced editor, delivering a layout that feels bespoke despite platform limitations.
- Emotion-Driven UX
Structured the user journey around emotional moments (love, connection, celebration), not just products.
- Optimized Gifting Experience
From storytelling to simplified navigation, everything is designed to make meaningful gifting feel effortless and luxurious.
Technologies & Tools
Wix
Dynamic Websites & Theme Customization