Clefill
Clefill
Clefill is a purpose-driven home care brand that blends sustainability with simplicity. From Home Care to Laundry and Hand Hygiene, Clefill delivers products that do exactly what they promise—clean effectively and responsibly. But Clefill goes beyond just cleaning—it’s on a mission to reduce waste, promote reuse, and challenge today’s throwaway culture.
Clefill offers a doorstep refill model, minimizing packaging waste, cutting down recycling overhead, and ensuring convenience. Whether you’re cleaning your home or your hands, Clefill helps you do it in a way that’s kinder to the environment. The brand empowers customers—whom it calls “Responsible Hygienists”—to reuse bottles, reduce carbon footprint, and be part of a cleaner, greener future.
About this project
🚀 Project Overview
Amora partnered with Spiral TechnoLabs to create a visually captivating, conversion-focused website that mirrors the elegance and premium nature of its brand. The objective was to craft an online presence that not only showcases Amora’s jewelry collections, but also tells a story of love, craftsmanship, and ethical luxury.
✨ Key Features
- Purpose-Driven Homepage
- Product-Centric Content Structure
- Emotive Brand Messaging
- Refill-First User Flow
- Fully Responsive Layout
- Simple, Scroll-Based Navigation
- Visual Emphasis on Clean Living
🎯 Challenge & Innovation
The core challenge was to present a simple, essential daily product with a powerful environmental message—without overcomplicating the user journey. Clefill’s tone is not aggressive or salesy; it’s calm, honest, and reflective. The design and development had to respect that, all while delivering a modern, optimized experience.
Our Approach
- Minimal UI, Maximum Purpose
We avoided visual noise and focused on whitespace, clean sections, and purpose-first storytelling. Every element serves a specific function in communicating Clefill’s mission of sustainable living.
- Tech with Meaning
Using React and Bootstrap, we built a flexible front-end that could grow with the brand—whether it’s adding subscription features or product catalogs later.
- Refined Visual Language
Every animation and layout was crafted to echo Clefill’s mission of sustainability, care, and trust
Technologies & Tools
React
Modern component-based UI framework
Bootstrap
Responsive grid & component systemrk
HTML 5
Semantic markup & modern standards
CSS3
Advaced Styling & Animations
AWS
Cloud Infrastructure & Deploymen
Postgres
Advanced SQL & Data Management