Clefill

Clefill is a purpose-driven home care brand that blends sustainability with simplicity. From Home Care to Laundry and Hand Hygiene, Clefill delivers products that do exactly what they promise—clean effectively and responsibly. But Clefill goes beyond just cleaning—it’s on a mission to reduce waste, promote reuse, and challenge today’s throwaway culture.

Clefill offers a doorstep refill model, minimizing packaging waste, cutting down recycling overhead, and ensuring convenience. Whether you’re cleaning your home or your hands, Clefill helps you do it in a way that’s kinder to the environment. The brand empowers customers—whom it calls “Responsible Hygienists”—to reuse bottles, reduce carbon footprint, and be part of a cleaner, greener future.

About this project

🚀 Project Overview

Amora partnered with Spiral TechnoLabs to create a visually captivating, conversion-focused website that mirrors the elegance and premium nature of its brand. The objective was to craft an online presence that not only showcases Amora’s jewelry collections, but also tells a story of love, craftsmanship, and ethical luxury.

✨ Key Features

🎯 Challenge & Innovation

The core challenge was to present a simple, essential daily product with a powerful environmental message—without overcomplicating the user journey. Clefill’s tone is not aggressive or salesy; it’s calm, honest, and reflective. The design and development had to respect that, all while delivering a modern, optimized experience.
Clefill-post
Clefill-Home

Our Approach

We avoided visual noise and focused on whitespace, clean sections, and purpose-first storytelling. Every element serves a specific function in communicating Clefill’s mission of sustainable living.
Using React and Bootstrap, we built a flexible front-end that could grow with the brand—whether it’s adding subscription features or product catalogs later.
Every animation and layout was crafted to echo Clefill’s mission of sustainability, care, and trust

Technologies & Tools

React

Modern component-based UI framework

Bootstrap

Responsive grid & component systemrk

HTML 5

Semantic markup & modern standards

CSS3

Advaced Styling & Animations

AWS

Cloud Infrastructure & Deploymen

Postgres

Advanced SQL & Data Management